-Dirtbag Trading Co.-
Packaging design based on an original concept for an "Outdoorsman" focused brand.
This is an original packaging design I came up with when assigned to create a brand and product based on a specific target market. I chose to model my brand towards an outdoorsy and rugged clientele, taking inspiration from brands like Dr.Squatch.
I imported my own handwriting for the typography in the tilting and logo in order to foster a handcrafted vision for the brand as well as give it a rougher edge that subscribes to the “outdoorsman” vibe.
This was a very fun project to work on, I was able to explore design in a marketing setting and enjoyed the multilayered relationships required to create a brand.
