-Granny’s Square Brand-
Branding and design for an original pop up style business.
For this project I was asked to create a pop up style business. I created a brand that included: logo, merchandise, placement, and storefronts. These brands were built to be both believable and unique.
I created a Pop Up custom knit shop. Granny’s Square Custom Knit Shop “operates” in a refurbished school bus where custom knits and pre-made crafted goods are sold. I used pinks and greens in tandem with a retro style type, this allows for the brand to reach its target audience of both young and old crafters as well as the resurgence of knitted goods in the fashion scene. I included some of my own hand knitted works in the deliverables.
