-Manchester, CT. Place Branding-
Branding and deliverables guide for the small town of Manchester, Connecticut.
For this project I was instructed to create a brand for an existing town in America. These small American towns share the same name as well-known and established cities in Europe. The goal was to rebrand the towns and separate them from the popular cities.
I was given Manchester, Connecticut. This is a very small town that is known for its downtown area and local events. It also has beautiful bridges and natural landscapes, these are the aspects that I focused on when creating a new brand. I wanted to refresh the old branding of the town and show off aspects of the area that hadn’t been advertised before.
